Client
Telus Health
Duration
4 Months (Dec 2020 - Mar 2021)
My Role
Background research, created med-fi wireframes, presented solutions to stakeholders, conducted usability testing.
Tools
Figma
Create an iOS app, with companion watchOS app, that leads senior users through an onboarding process to set up a fall detection system on their Apple Watch.
An onboarding process that provides accurate images, feedback, and many avenues of support to enable senior users to set up their devices without needing to contact customer support.
Our Apple Watch app can detect falls and route calls to Telus Health monitoring center with the touch of one button. The service also features an accompanying iPhone app for onboarding and data processing.
Check out the service at this link.
Extra consideration was given to accessibility best practices:
Background Research
Interviewed 5 casual TED fans to learn more about how they use TED.com and find videos.
Wireframing
Explored design opportunities based on insights and pain-points uncovered in discovery research.
Usability Testing
Evaluated solutions for an index page redesign by conducting think-alouds with 3 users.
Our client provided us with existing research, pointing us to their core demographic of women aged 65 years and older.
Before designing began, and throughout the design process, I investigated relevant accessibility information for this community, including:
The onboarding techniques stood out amongst my research. I learned an onboarding flow is crucial to helping seniors or older users understand and get started with technology.
Growth.Design's case study analyzing Headspace's onboarding sequence was especially helpful for learning advantages of a guided set-up flow. Click here to visit Growth.Design's Headspace case study.
As a result of our background research findings, our prototypes mainly focused on the onboarding and registration flow of application. Other than the basic call functionality, the rest of the features of the app (such as a medication tracker) were out of scope for the time table.
Even the extent of the onboarding was ultimately rejected by our client. Much of the discourse involved how much hand-holding was needed for users to set up the devices.
This waxed and waned while development determined technical feasibility. However, I was busy creating a protocol to get user feedback to guide our decision making.
Ultimately, we arrived at an MVP.
While our MVP designs moved forward into hi-fi design, our client still wouldn’t budge on officially sponsoring user testing of the application. They were defensive of the IP as they wanted to be the first on the market to utilize Apple Watch’s new fall detection service. Therefore, I felt as though I needed to respect their discretion.
However, given the community we were designing for, and the literal life-or-death scenarios we were attempting to aid, I felt obliged to give an honest effort at validating our designs.
Our Research Objectives:
Research Strategy:
Users desire more explanation, noting they were "confused and frustrated" when they weren't sure how to proceed.
Interpretation
The study was essentially set up for the initial download to fail to investigate how user would respond. After experiencing challenges, users noted that they would’ve called Telus Customer service -- exactly the situation Telus wants to avoid.
However, when faced with a challenge or felt “confused and frustrated,” both participants said they desired more information so they could solve the problem on their own. One example would be a preview of what to expect when starting the application. Other examples were:
Other insights:
Our research findings validated the investment of a more robust onboarding process. It’s plausible that users would know more about the Telus service than our participants in reality if they are buying the service.
However, our study shows if there were ever a situation where the user has limited information or knowledge of the product, additional guided documentation and help would educate and equip the user to resolve their problems rather than rely on Telus customer support.
Given the user base: seniors, this may be more likely and should be viewed as an opportunity for the future.